AOW #10- Tampax Pearl Outsmart Mother Nature (Advertisement Commercial)

This advertisement commercial is about a theoretical "mother nature" who is giving a woman a present of her "monthly gift"- her period. The woman is wearing all white, and she is stopped during a photo shoot as Mother Nature interrupts her with the gift. The woman concludes that she does not need to be worried because she has Tampax Pearl tampons- a stronger, more durable tampon that lasts longer and prevents leaks. This advertisement was created by Tampax, a brand that has been serving women since World War II. The audience of this advertisement is women between the ages of 12-50 who get their menstrual cycle monthly and need a product that helps to stop the leaks. The context of this piece is causal because the product was created to serve women who, by nature, have their menstrual cycle every month and are in need of a product to prevent leakage. The purpose of this advertisement was to convince women to purchase Tampax Pearl over the other leading brand of Tampax because of its unique abilities to shape every women and its LeakGuard protection. The brand accomplishes its purpose through numerous rhetorical devices that engage the reader in buying this product. The white outfits serve as pathos because it appeals to the emotions of women who may have had embarrassing moments when wearing white pants and having a leakage that was visible to the public through their light colored outfits. Also, the theoretical "Mother Nature" woman who gives the lady wearing white the physical gift of the period adds exaggeration because in reality, this does not occur. Finally, the tone of this piece is humorous which appeals to the audience because it makes women engaged in the product and encourages them into buying Tampax Pearl over other brands.