David Beckham Burger King Commercial

This commercial is introducing Burger King's newest addition to the menu- fruit smoothies. This advertisement features David Beckham acting as a customer ordering a fruit smoothie and the employee and employer waiting on this famous soccer player are starstruck by Beckham's good looks. The source of this piece is Burger King fast food restaurant, a global chain with more than 12,400 outlets in 73 countries. The context of this piece is causal because the commercial was created to persuade the audience, which are Burger King customers as well as new customers interested in drinking real fruit smoothies, to buy this new product. A few rhetorical elements used are pathos to get the message across that if David Beckham is ordering this smoothie, than other people should order it as well, since Beckham is a role model through his amazing soccer skills and his dashing appearance. Also, the fresh fruit that is displayed in the commercial helps to create logos that the fruit is fresh and not frozen, which makes the smoothie taste better without any artificial chemicals or sweeteners. The author accomplished his purpose by choosing a famous person to persuade the audience to purchase Burger King's new product of fruit smoothies.