AOW #5- Old Spice Commercial

This commercial displays an attractive man in a towel who has just gotten out of the shower after using Old Spice body wash. The man is describing a scenario engaging the women watching the commercial to look at their husband and persuading their significant other to buy the product so that he will look like the man in the commercial. The source of the advertisement is Old Spice Body Wash, Deodorants, and Man Fresheners, a well-established brand that has been around since 1937 by the Shulton Company. The context of this piece is health and hygiene for deodorants and body wash help to keep men smelling fresh and clean. The purpose of this commercial is to sell Old Spice to men by convincing them that if they use this product, it will define them as men. Also, by using this product, the scent will attract women by drawing them into the cleanliness of the men. The audience of this piece is directed towards the mens' significant others because the advertisement is directly talking to them by persuading the women that if the men in their lives use Old Spice, then they will be much more attractive. The Old Spice brand accomplished its purpose in this commercial through numerous rhetorical devices. A few of these strategies include the appeals. The commercial uses pathos to draw the emotions of the audience through the beauty of the male, as well as stating that you are not a man if you do not use Old Spice. Also, the voice of the commercial is deep and manly, depicting manliness and manhood. Finally, engaging the audience through the entire scenario draws the women in because the man is directly speaking to them in the commercial.